Leader - Direct Marketing - MasterCard - Frankfurt
Job description
MasterCard Advisors, the professional services arm of MasterCard Worldwide, provides payments-focused consulting, marketing, information and risk management services to financial institutions and merchants worldwide. With its unique category expertise, deep understanding of customer needs and successful track record in addressing complex challenges throughout the payments lifecycle, MasterCard Advisors addresses the challenges and opportunities of its clients, enhances MasterCard's strategic and tactical performance and establishes MasterCard's global thought-leadership pre-eminence.
Key accountabilities include, but are not limited to:
• Support the implementation of the Managed Services strategy in Austria and Germany
• Launch a variety of direct marketing campaigns to drive measurable customer behavior such as acquisition, activation, and usage through different channels
• Manage direct marketing agencies from briefing to execution, driving measurable results and cost efficiencies
• Contribute to closing sales opportunities identified by MasterCard Advisors account cluster leads, for example by presenting at client meetings and providing input to proposals
• Develop new solutions and supporting sales materials, particularly digital solutions
• Partner with MasterCard Worldwide’s Marketing team to create solutions which leverage Priceless Assets
• Support Market lead with supplier management and project documentation
• Extract and apply best practices across Europe region and globally, identifying opportunities to both import and export best practices and solutions
Education, Qualifications and Experience
• Bachelor’s degree; MBA is a plus
• Experience at driving results oriented marketing campaigns at financial institutions and/or telecommunications firms
• Direct marketing experience with acquiring new customers and /or lifecycle marketing required
• Experience in two or more of the following channels required: direct mail, digital and event marketing
• Contract negotiation and agency management
• Application of analytics and metrics to drive marketing campaigns
• Contract negotiation and agency management
• Application of analytics and metrics to drive marketing campaigns
• Excellent PowerPoint skills; excellent oral and written presentation skills
• Ability to work on multiple projects simultaneously
• Willingness to travel within Europe for project delivery (estimated 30%)
Languages:
• Fluent German and English required
• Additional languages a plus
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